The regional executive director of investments at the media services division of Omnicom Media Group MENA, Chadi Farhat, has been promoted to the new position of chief investment officer. In this role, he sets the group’s trading and investment strategy for the region across all media platforms.
Farhat has expanded his remit to cover programmatic investments, an increasingly large proportion of clients’ budgets. He will continue to enhance the investment performance of OMG’s agencies across the region, working closely with regional media, data and tech partners.
Focused on delivering the best value, both qualitatively and quantitatively for the group’s clients, he also proc
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