A cat is the star of Ras Al Khaimah Tourism Development Authority’s latest brand campaign, All About You.
In the campaign, the cat showcases the Emirate as the ideal place for a #PurrrfectVacation.
The cat character is inspired by the memory of a real cat named Leo, who found a home in Ras Al Khaimah after being rescued from RAK Animal Welfare Centre.
Campaign Middle East will be hosting its monthly Breakfast Briefing on the Out of Home industry on 10th November at the Grand Plaza Mövenpick, Media City, Dubai. To find out more click here.
Leo became a social media icon, highlighting the outdoor adventures available in the Emirate.
Created by agency Interesting Times and FAB
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