Carat, a dentsu company, have announced their expansion to Pakistan.
Carat has partnered with Pakistani media and planning agency Oktopus Group to carry out the expansion.
As part of the expansion, Oktopus Group will be co-branded as Carat and represent the agency in the country.
The dentsu company will also work the local management to develop a market offering that will combine combines Oktopus’ local market experience with Carat’s scale, tools and capabilities.
The partnership signifies an important step for the agency’s expansion to Pakistan, said Ramzy Abouchacra, Carat CEO MENA.
“This represents another important step in expanding our growth and breadth in
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