Carat MENA has been awarded the media responsibilities for Meraas, the Dubai based holding company managing a diverse portfolio across real estate, dining, leisure, hospitality and healthcare.
Key to the agency’s selection was its strength in strategic planning across diverse markets with unique challenges and the ability to understand the brand’s deeper business strategy in order to deliver growth through media. With a mandate to build brand equity, with a focus on boosting e-commerce and footfall, Carat will target residents of and visitors to Dubai on a regional and global level.
Speaking about the win, Ramzy Abouchacra, CEO – Carat MENA said: “We are very pleased to start the yea
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