Media agency Carat MENA is continuing its expansion across the Middle East and North Africa with the opening of an operation in Riyadh.
The move has been made in order to support the agency’s growing portfolio in Saudi Arabia, with the operation wholly owned by Aegis Media, Carat’s parent company, and working in partnership with the Jeddah office, which was set up in 2006.
Ahmed Haidar, who was previously managing director in Jeddah, has been appointed managing director for Saudi Arabia and will lead the Riyadh office. Haidar has already hired Jean-Claude Gholam, previously at MEC, as head of operations, and together they will spearhead the growth of the Riyadh office, which opens with
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