As we hit the midpoint of the Cannes Lions this year, attendees are finding their groove amidst the various panels, parties, and premieres.
Themes I’ve seen emerging from discussions with CMOs and other marketing leaders highlight the importance of adaptability and curiosity.
This year, there’s a strong focus on exploring new technologies, with the obvious one being artificial intelligence. The message from marketing leaders is clear: being adaptable isn’t just a nice-to-have; it’s essential in today’s fast-changing market.
Meetings with Braze tech partners like AWS and Snowflake have highlighted an interesting trend. Many marketers feel they’re just starting to catch the AI wave.
While there’
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
