So, my first session of the day was quite literally a wash out! I was speaking on a panel at The Marketing Academy Villa with a selection of brilliant minds including: Ursula Mejia Malgar (Diageo), Kexin Chen (Salesforce), Bill Brock (AnalogFolk Group) and Sam Phillips (McKinsey), and as we were about to start, the heavens opened.
Ever ingenious we re-grouped under cover, improvised a lot, and had one of my favourite discussions of the week. The topic was: the critical role CMOs play in reflecting the diverse societies they serve and exploring how to effectively enhance brand relevance and achieve diversity goals in your organisation and the industry.
And the three big themes: 1. You mus
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