By Ali Rez, chief creative officer, Impact BBDO MENAP
“There are decades when nothing happens, and there are weeks when decades happen,” said Lenin.
Many years ago, on my first trip to Cannes Lions as a much younger creative, I accompanied a piece of work that I thought was a sure-shot winner. At least a Gold, maybe Grand Prix if we got lucky. Cheeky posts were ready about excess baggage on the return flight, don’t trip on the stage Ali, the works.
But we didn’t even shortlist. In any category.
So this is what heartbreak is, I thought while turning my phone off to avoid calls from my boss, whom I had assured of a shiny return on a sizeable investment. I contemplated leaving C
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