We have identified just how quickly the country can lead the reinvention of the marketing world due to the fast-evolving landscape heavily backed by three components. Starting with the government, who are committed to changing the perception of KSA, creating a global brand out of Saudi, and achieving its 2030 vision.
Second is the private sector’s ability to harness and develop local brands at speed and turn them into big global brands. And lastly, and most importantly, at the heart, are the people who are not only ready for change but who play an eager and active part in the Kingdom’s energetic leap towards transformative acceleration.
However, for Saudi to reimagine marketing and en
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