Rayaat’s John Sherfan discusses how OOH advertising affects the marketing funnel and more.
What makes OOH remain one of the most effective traditional forms of advertising?
One of the reasons why out-of-home advertising remains effective is its ability to reach a wide audience in various locations. OOH ads are often placed in high-traffic areas where they can capture the attention of a diverse range of people, including those who may not be exposed to other forms of advertising.
Additionally, OOH ads have a physical presence that can create a memorable impact on viewers, making them more likely to remember the bra
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