Campaign’s Media to Watch 2023 – Zaid Sweidan, Senior Performance Specialist, Boopin
Age: 26
Nominated by Akshay Mehta, Head of Performance:
In his role as a Senior Performance Specialist, Zaid has been a key contributor to our team’s success.
Zaid has an exceptional ability to plan, develop and execute data-driven campaigns with a deep understanding of the digital marketing landscape. He has a keen eye for detail and is always looking for innovative ways to improve the performance of the campaigns. Zaid is a strong communicator and is always willing to lend a helping hand to his colleagues. He has demonstrated great leadership skills and has been instrumental in guiding the junior members of our team.
In addition to his technical expertise, Zaid has a positive attitude and is always willing to go above and beyond to deliver quality work. He is a great team player, and his contributions to our team’s success have been invaluable.
Career highlights
Zaid is a seasoned digital marketing professional with over 3 years of experience. Being bilingual gives him the edge of bringing in the local aspect into strategies and relating better to the customers.
With love for numbers, Zaid mastered performance campaigns for key clients across awareness, consideration & conversion KPIs.
With his expertise in analysis and reporting, he is a confident position to give a holistic picture of the entire campaign performance and recommend key changes to the strategy
Guiding principles
Maximize ROI by leveraging data-driven strategies, embracing innovative technologies, and constantly optimizing campaigns. Cultivate strong relationships with partners, prioritize collaboration, and stay informed on regional trends. Uphold transparency, demonstrate cultural sensitivity, and maintain a growth mindset to excel.
Side hustle
Offer freelance consulting for SMEs, conduct digital marketing workshops, manage social media accounts for niche brands, write SEO-optimized content or blogs, create online courses on performance marketing, and develop affiliate marketing partnerships.
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