Campaign’s Media to Watch 2023 – Yasmina Ramadan, Performance Executive – Richemont, Essencemediacom
Age: 22
Nominated by Amal Al Homosany, Business Director – Richemont:
I am proud to nominate Yasmina Ramadan for the Media Faces to Watch award. Yasmina’s passion for performance media is evident in the thoroughness of her work and dedication she has for every task. As a team member, Yasmina has been instrumental in driving successful campaigns, and her ability to adapt to dynamic industry trends has been impressive. Yasmina’s dedication to learning and growth is evident, and I believe that her potential is limitless. I am thrilled to support her to embark on this exciting opportunity and I am sure she will continue to be a face to watch for coming years!
Career highlights
I started my career with UM at 20 years old in Beirut, moving then to essencemediacom in Dubai. That has both been my greatest challenge and opportunity. From achieving client performance KPIs, to dealing with the pressures of the industry, I rise to the challenge! Focusing on the pre-defined goals, but also always looking ahead and translating the efforts into success stories has been my main focus. This has cemented my commitment to strengthening my knowledge and expertise across both Paid Search and Paid Social. Working on different projects and platforms has helped me grow so much in so little time.
Guiding principles
Collaboration and teamwork are the cornerstones of success. Success is built on embracing honesty and transparency, with an environment where everyone can thrive. Better teamwork, better results!
Side hustle
I love reading in my spare time to transport to different worlds, and I’ve recently picked up an interest in spinning to let off steam.
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