Campaign’s Media to Watch 2023 – Mostafa Shoaib, Executive – Performance, Rufus – Initiative
Age: 24
Nominated by Rayan Malek, Performance – Manager:
I can confidently say that Mostafa is one of the most talented and dedicated performance marketing professionals I have worked with. Mostafa’s ability to optimise programmatic campaigns and conduct data analytics using various tools is exceptional. He always brings a positive attitude to work and is willing to go above and beyond to ensure client satisfaction. Mostafa is a valuable team member who consistently delivers outstanding results.
Career highlights
Mostafa Shoaib is a talented Performance Executive within Rufus team, a dedicated agency for Amazon. He specialises in optimising programmatic campaigns using DV360, Sizmek, and DoubleVerify. Mostafa has a degree in computer science and enjoys applying his programming and coding skills to his work. He conducts data analytics using Excel and Google Sheets to provide valuable insights to clients and internal teams. In his free time, Mostafa enjoys traveling, reading, and working out. With his deep knowledge of performance marketing and his commitment to delivering exceptional results, Mostafa is a valuable member of the Rufus team.
Guiding principles
To excel as a Performance Executive, Mostafa embraces several guiding principles. He continuously learns and stays current with industry trends and best practices. Additionally, Mostafa collaborates with clients and internal teams to provide effective solutions and is proactive in problem-solving to improve campaign performance. To maintain a high level of professionalism, Mostafa approaches all interactions with integrity, while striving for excellence and exceeding expectations in all aspects of his work. Moreover, he embraces a growth mindset and seeks out new challenges and opportunities for personal and professional development. Finally, Mostafa fosters a positive and supportive team environment, contributing to a culture of collaboration, innovation, and continuous improvement.
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