Campaign’s Media to Watch 2023 – Engy Nassef, Media Executive, Starcom Mediavest Group

Campaign’s Media to Watch 2023 – Engy Nassef, Media Executive, Starcom Mediavest Group

Age: 26

Nominated by Ahd Talaat, General Manager:
“Engy has a charm with each and every single person she works with. She just leaves a mark on everyone whether her teammates, her clients, suppliers or support functions. Basically anyone wants to work with Engy and give her the best offering they have. She is considered a joker within our team, always ready to roll her sleeves and support on any type of task or client. Engy has the brightest future and we just can’t wait to see her flourish and accomplish more success. ”

Career highlights

I am an integrated marketing and communication graduate. I started my career lift right after my graduation day and helping my colleagues during university and I was so excited to start my role as a teaching assistant in a media course at the American University in Cairo. Additionally, I wanted to explore a career life outside the university, so I had a part time job in a marketing consulting agency that exposed me to various markets in and outside of Egypt. However, there was always a part of me that wanted to explore media; luckily I started working in Starcom with a very supportive team on one of the biggest accounts, Mondelez, that allowed me to build strong relationship with my clients, and develop various strategies that fits their brands and overcome market challenges.

Guiding principles

Build a  positive relationship with everyone I’m working with to maintain a positive culture as well as to deliver the best quality of work.

Educate and learn from my clients to have a full understanding of their brands and be able to go the extra mile and develop campaign strategies that elevates their objectives every year.

Side hustle

I’m really into fashion and makeup.  I love styling, and I have a couple of DIY’s where I recycle old clothes to fit today’s trending items.

Go back to main article: Campaign’s Media Faces to Watch 2023