Campaign’s Media to Watch 2023 – Bassma Al Aridi, Digital Media Executive, Mediaplus Middle East

Campaign’s Media to Watch 2023 – Bassma Al Aridi, Digital Media Executive, Mediaplus Middle East

Age: 23

Nominated by Charbel Jreijiri, General Manager:
Basma is definitely a great added value to the team, she brings passion and motivation in everything that she does. In the short span of time she has been with Mediaplus, she has managed to take ownership of various tasks across planning and execution of campaigns and setup systems in place that have facilitated the workflow for her colleagues.

Career highlights

I am a Digital Media Executive at MediaPlus Group. I graduated with a Master’s in Business Marketing and ever since I was introduced to the digital world, it became my passion. My career began in a tech start-up, enriching my practical skills in digital marketing for both apps and websites. Mediaplus helped me dive deeper into the digital world and enabled me to professionally plan and execute all sorts of campaigns on various platforms. The digital world for me is a learning roller-coaster, always exciting and moving forward, keeping me motivated to learn and improve my skills in the field.

Guiding principles

What guides me forward is working smart and working hard, always accepting criticism, never not learning from anyone and every situation, not being afraid of making mistakes, finding new ways to be creative, setting high but attainable goals and always sharing them, and most importantly, always dreaming big.

Side hustle

Helping those around me with their small business by managing their social media pages and launching their advertisement campaigns is how I fill up my free time. It keeps me motivated and up-to-date with what’s happening in the field. Nature is my go-to when I need a boost of creativity, working out and music are my way to de-stress.

Go back to main article: Campaign’s Media Faces to Watch 2023