Campaign’s Media Faces to Watch 2021 —Ahmed Hossam El Deen, Senior Integrated Media Executive, OMD Egypt

Campaign’s Media Faces to Watch 2021 —Ahmed Hossam El Deen, Senior Integrated Media Executive, OMD Egypt

Age: 25

Nominated by Rita Boulos, Associate Director, OMD Egypt

Working with Ahmed Hossam for the last year has been quite an unexpected experience. We’ve witnessed the timing of COVID where he stood out with his outstanding dedication and meeting clients’ needs during uncertainty. He has successfully managed to build strong relationships and credibility with his clients as well as new team members despite the difficulty of physical contact. He is quite a passionate person who is loved by all external and internal co-workers. With his modesty and down-to-earth personality, he brings quite the charm amongst everyone. His foreseeable future will no doubt have countless success stories.


I kick-started my career in Media as soon as I graduated from university in 2017. During over three years of experience, I handled industry giants in the fields of Telecommunications, Banking, Automotive and FMCG, where I developed my passion for Media, and started to fully grasp the industry. This led to three of my campaigns being shortlisted in the Effies Awards.

Guiding principles

“Work Smart not Hard” – every day we see the world struggling to pace with new technologies coming to light, thus I am always on the lookout for the next innovative solution to better my performance and efficiency while enhancing my clients’ marketing campaigns.

How has Covid changed your job?

COVID-19 was a tough period for everyone. During that period, I got exposed to new learnings and witnessed how conventional clients went out of their way to utilize new mediums to reach the consumer. This resulted in increased ROIs they had not been aware of previously

Side hustle

I take my passion for media by supporting my friends in their work in terms of planning or digital advertising in my free time. I also use my love of gaming to develop new and creative ideas to be used in my day-to-day life.

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