Campaign’s Media Faces to Watch 2020 – Lama Haddad, Media manager, Spark Foundry MENA

Campaign’s Media Faces to Watch 2020 – Lama Haddad, Media manager, Spark Foundry MENA (Dubai office)

Age: 26

Amine Abou Ajram, business lead, Spark Foundry MENA: Lama is an exceptional talent who has accomplished so much in her career, very quickly, despite her young age. People-centric, passionate with a can-do attitude and an eagerness for client service, Lama has been able to establish herself as an authority in media, becoming a master of her craft, winning her clients’ admiration and trust and – more importantly – gaining the respect and appreciation of her colleagues. She consistently stands out in her performance reviews, is voted by her clients as a key contributor to their business in agency appraisals, and has been on a career fast track since the day she joined the business. We couldn’t be prouder of Lama. She absolutely deserves to be recognised as one of the industry’s faces to watch in 2020.

Career highlights

I started my career with Publicis Groupe in 2015. Back then I had no idea what I was getting myself into. I had the opportunity to work on several clients, be they Etihad airways or Mondelez, delivering award winning work and launching the region’s first shoppable recipes.

Currently I’m leading on planning for Marriott Hotels Group for the MEA region out of Spark Foundry, a client that I consider myself privileged to work with, bringing together everything I’m passionate about: hospitality, media, innovation, data.

Today I understand what I got myself into: one of the most dynamic, innovative, limit-pushing industries out there

Guiding principles

Go the extra mile, it’s not always crowded there. This is what will make you stand out.

Always be honest – This is what strengthens relationships, they with colleagues or clients.

And, most importantly, have fun. Whatever you do, enjoy it and make the most out of it.

These are principles I’ve acquired along the years, having had the privilege of working with amazing leaders: Amine Abou Ajram, Ghida Batal and Ghina Marouf.


Dream job

Head of communications for a leading hospitality brand.

Side hustle

I am a Google local guide reviewer. I believe that every place you go to is a place worth telling a story about.

Knowing that my reviews help people around the globe fuels my curiosity to always want to explore more to share my discoveries with travellers out there.


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