Campaign Middle East’s latest issue is here—The Creative and Media Agency Guide. This edition explores some of the industry’s most pressing topics, with a special focus on Ramadan marketing and the evolving relationship between data and creativity.
Bringing back meaningful marketing to Ramadan
Often considered the Super Bowl of the region, Ramadan remains one of the biggest seasons for advertisers. But as brands compete for attention, are they staying true to the spirit of the Holy Month? This issue calls on brands to bring back the traditional values of Ramadan and focus on storytelling that builds genuine connections.
ADNOC’s Lara Mansour emphasises the importance of authentici
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
