Campaign’s Digital Faces to Watch 2020 – Shivani Kulshrestha, Creative strategist, Socialize

Campaign’s Digital Faces to Watch 2020 – Shivani Kulshrestha, Creative strategist, Socialize

Age: 25

Akanksha Goel, managing director at Socialize: Shivani joined us in 2016 as a bright-eyed intern who wasn’t afraid to voice her opinions and work hard. Her impact was immediate. She helped launch FrontRow, the agency’s proprietary influencer platform, later that year, and has flourished ever since, elevating projects with strategic intent, creative vision and incredible insights. Today, as a founding member of our strategy department, she embodies everything we’d want the new generation of creative strategists to be. We have only started to scratch the surface of her potential and are excited to watch her grow into the bold, future leader we know she will be.

Career highlights

I got my start in London. In 2014, I was one of the top 3 per cent of candidates from all of EMEA, chosen for Google’s global advertising program, AdCamp. In 2015, my Twitter campaign for Google UK was awarded as being one of the top examples for organic social content.

Moving to Dubai at Socialize, I was fast-tracked from Intern to Account Manager in three years. In that time, I have co-led the launch of FrontRow, the region’s first influencer-networking platform, launched Microsoft CS’s first regional chatbot across 15 countries, and am currently a founding member of our new Strategy department.

Guiding principle

“There are no shortcuts to excellence” – Angela Duckworth.

Dream job

Voice artist. As an only child, your imagination tends to run wild, creating a host of characters and a unique way of entertaining yourself through storytelling. I would love to bring that and my love for talking (a lot) to good use.

Side hustle

Website content writing.

I like crafting simple ways of saying things. That’s what websites should do; summarise what you offer upfront before delving into deeper information.

I started by handing out free advice on how to fix my friend’s website; before I knew it, I was writing up pages of content.


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