Campaign’s Creative Faces to Watch 2022 – Yasmeen Mosa, Senior Social Media Executive, Saatchi & Saatchi Dubai
Age: 24
Sima El Amine, Social Media Director, Saatchi & Saatchi Dubai: Yasmeen is very dependable and has a way about her that makes everyone working with her thrive through her detailed & clear understanding of brands she leads. In 2 years, I saw Yasmeen grow from a Social Media Executive to most recently get promoted to a Social Media Manager. She is young & passionate and leading comes naturally to her through her extensive knowledge and constant development.
In the midst of the busiest periods, Yasmeen remains calm & collected and manages to get the best digital & social outcomes with any team she works on.
Career highlights
As a fresh-grad back in 2019, I was eager to explore the ‘real world’ and discover my path. With barely any work experience and a hunger to learn, I found myself joining Saatchi & Saatchi – a name I had only read about in magazines. An intense & fruitful 2.5 years later, I can go on and on about my passion for creative digital communication.
I remember sitting in one of my Marketing classes back in university and learning about the power of creative communication in solving business problems; and ever since then, the bold results you see at the end of every campaign still bring me goosebumps.
With a love for creative solutions, visual arts & strategic thinking, the social team at Saatchi has been the perfect home for my personal & professional growth.
Guiding principles
My mother has always embodied what I now realize to be my guiding principles, teaching me the importance of integrity, humility, and respect all whilst maintaining genuine passion and creativity.
Side hustle
Part-time ad model for low-budget agency shoots; full-time social media foodie for family & friends.