Campaign’s Creative Faces to Watch 2022 – Lina Maria Leal, Art Director, Saatchi & Saatchi MEA
Age: 28
Mirko Arico-Torreno, Associate Creative Director, Saatchi & Saatchi MEA: I nominate Lina as she is one of the most talented creatives in my team and agency. With an incredible eye not only for detail but for crafting striking visuals, Lina also brings an agile conceptual mind. A mind in tune with current trends and platforms, as illustrated by her achieving Bronze at Young Lions in 2021. A wicked sense of humour, coupled with a problem-solving, left-field attitude gives Lina the confidence to take on bigger and more challenging projects with ease. A rare and amazing rockstar in the making.
Career highlights
I am a passionate art director and designer based in Dubai with proud Colombian roots. After working in editorial projects and design studios, I joined global and local agencies such as McCann Worldwide, BBDO, Leo Burnett and now Saatchi & Saatchi MENA. I believe in the power of design and smart ideas that solve client problems.
I am grateful to have been featured in different advertising and creative platforms such as Lürzer’s Archive and The Die-line, and collected a few meaningful achievements such as two Cannes Young Lions.
Guiding principles
Keep being curious, always do your best and enjoy the process.
Side hustle
In my free time I find joy in learning, skateboarding, and illustrating. I’m also a 3D enthusiast on my IG account, where I explore and play.