Campaign’s Creative Faces to Watch 2021 – Tash Kadoura, Account Manager, JWI Global
Nominated by Charli Ball, Managing Director, JWI Global
Tash is known by her team as the ‘glue’ that keeps them together. Tash is a passionate and positive team player who approaches all that she does with her whole heart. Combining expert knowledge and natural intuition, Tash follows her gut (which is always right!) to craft creative solutions that wow her clients and her team.
What makes her an outstanding account manager is her capacity to truly care for every client, account and team member. She knows clients inside out and is the first to lend a hand to her peers, building deep relationships based on genuine trust for both.
Tash is a lead account manager who places strategic creativity at the heart of every endeavour. Tash is passionate about the ever-evolving nature of the advertising industry, with a special talent for digital amplification and other innovative solutions that drive growth.
Born and raised in the UAE, Tash completed her education in both the UK and USA. With her international background and diverse client experience, from luxury to FMCG, she brings unique insight to every project.
Tash leads a growing team to collaboratively combine creative visions and flawlessly bring them to life for global brands such Ariel, Downy, 3M and Electrolux.
Tasha always looks on the bright side, focusing on solutions, rather than problems, for every challenge that comes her way. This year highlighted the importance of doing what you love and doing it with your whole heart. That’s why she believes in giving your all, at work and in life, every single day.
How has Covid changed your job?
Covid-19 has presented the industry with unprecedented challenges, but also, with many opportunities for growth. Changing consumer behaviour called for the quick adoption of digital solutions. Through it all, Tash has stayed true to her people-first approach, ensuring clients, consumers and her team are all met with compassion and care.
Makeup guru, Tash, never misses a day to slay her face for the office. You can catch her watching YouTube, Instagram, and now TikTok, tutorials to stay up to date with the latest beauty trends. In another life, she’d be a professional make up organizer (not even kidding).
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