Campaign’s Creative Faces to Watch 2021 – Purvi Rajesh, Senior Account Executive, M&C Saatchi, UAE
Nominated by Deven Uchil, Account Director – Team Lead, M&C Saatchi, UAE
Purvi is a force to be reckoned with when it comes to her ability to manage the agency’s largest client, multiple projects and remain calm under pressure. She is creative, has bags of enthusiasm and is willing to do whatever it takes to deliver. No matter what time of day or night, I know that I can rely on Purvi to support the team to get the work done, faultlessly and on time. It’s inspiring to have such a strong talented female not only leading a client but pushing themselves to constantly learn and evolve.
Being in advertising is something I wanted from the age of 16, already intrigued by the influence and impact of the industry. In 2016, I started off with a rollercoaster internship that only made me want to be part of this crazy world even more! I’ve been lucky enough to learn so much working on accounts in very different industries – from Travel & Tourism to Telecom and then Real Estate, each with its own set of challenges and learnings.
Everything you do, do it with all your heart.
Another thing that’s stayed with me is something my first manager said: ‘We’re not saving lives, it’s only advertising.’ Ours can be a stressful industry, remembering this always helps me take a step back and breathe.
How has Covid changed your job?
With COVID we saw all sorts of economic effects – salary cuts, job losses, more savings. Being on a real estate account, it has been challenging working on tactical campaigns with an empathic and positive focus. I’ve enjoyed the challenge of encouraging the purchase of new homes in a tough environment.
In all honestly, I find the hustle in advertising challenging and fulfilling enough. But I do enjoy my ‘me’ time; mostly by experimenting in the kitchen with different foods and desserts.
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