Campaign’s Creative Faces to Watch 2021 – Omar Zain, Strategist, VMLY&R Commerce

Campaign’s Creative Faces to Watch 2021 – Omar Zain, Strategist, VMLY&R Commerce

Age: 29

Nominated by Fabio Medeiros, Strategy Director, VMLY&R Commerce

Omar Zain, OZ, for us, is a brilliant and creative mind, who makes every strategy he touches easier, more compelling and interesting. Oz has a natural tendency to think solutions – which by default, leads to ideas that helping brands pivot shoppers’ behaviour in the moment that truly matter for conversion.

OZ is a fundamental part of the team, supporting all functions with real-time insight generation and qualified data-driven points of view on all things advertising and commerce.


A third culture kid with confusing roots and questionable goals. I am today a marketing strategist, creative thinker and problem solver. My romance with advertising started a bit late, ditching architecture after watching Don Draper sell the ‘toasted’ Luckies on an episode of Mad Men. This led me to chase down an internship at Leo Burnett and within months, I got hired by Geometry to work on none other than the Luckies account. Dun Dun Dunn. From then on my growth has been a success story of bringing in the strategic cultural angle across billion-dollar brands.

Guiding principles

Live life for the story, do it for the culture and take plenty of naps as long as you stay woke!

How has Covid changed your job?

Contrary to popular belief, I feel more efficient with the new normal. Honestly, I thought the future meant we would be working remotely, sitting on an island and jacked into VR headsets.

We’re close and it fits right into my ambivert persona.

Side hustle

I’m passionate about art and make a decent buck from calligraffiti and customising sneakers. This led me to dabble in trading collectable kicks, that eventually morphed into investing in crypto and other stocks.

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