Campaign’s Creative Faces to Watch 2021 – Ibrahim Hasan, Social Media & Content Manager, FP7 McCann
Nominated by Anis Zantout, Regional Head of Digital at FP7 McCann, FP7 McCann
Since joining FP7, Ibrahim has been able to guide clients through critical digital ventures. Daniella D’Souza, head of media & advertising at GMC & Chevrolet, has stated that his “proactiveness, ready for action attitude is being showcased in the ‘first ever’ social activities we are doing”.
Since joining FP7, Ibrahim has been able to guide clients through critical digital ventures. The head of media at one of Ibrahim’s clients has stated that his “proactiveness, ready for action attitude is being showcased in the ‘first ever’ social activities we are doing”.
He also worked on quantifying the social team’s content performance by setting up precise reporting practices which have carried over to other agencies. All the while, helping guide clients such as Subway Middle East identify conversion value through social by working with Media and CRM counterparts.
A social media and digital integration manager, Ibrahim Hasan is a member of McCann WorldGroup, working in their flagship agency, FP7 McCann. He handles a wide range of clients, including General Motors, Carlsberg, and Subway. Ibrahim uses his media background to help clients adopt a data-driven approach to their content
Besides leading on social strategy & execution, Ibrahim’s role lies in uplifting digital innovation by exploring growth hacks across social platforms. From the world’s largest DOOH Twitter conversation to the region’s first vehicle customization Instant Experience ad, Ibrahim uses his digital expertise to help clients push past previously perceived boundaries on social.
My primary guiding principles are truth, authenticity, and seeking discomfort. These principles are something I share with my team. Their entire ethos is about combining quantitative, qualitative, and analytical data to unearth impactful truths that create actionable takeaways.
I use these principles as my north star on all decisions that I make.
How has Covid changed your job?
Covid-19 unearthed the truth that digital communities are not a replacement, rather than an extension of us. This changed my job significantly because my clients no longer perceive social as an ad or content platform. It pushed brands and marketers to take responsibility and show greater empathy.
I practice front-end web development, and I’m very passionate about photography. My end goal is to combine these two passion points and build a digital gallery of my work.
I’m also a proud dog parent; believe me, that’s a full-time side hustle.
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