Campaign’s Creative Faces to Watch 2021 – Carrera-Jade Simmons, Account Director, M&C Saatchi, Dubai
Age: 29
Nominated by Natalie Cooke, Group Managing Director, M&C Saatchi, Dubai
Carrera is everything you want in a senior, account handler and client partner. She’s smart, driven, hard-working and ambitious. And she has two key traits that I feel are ever more crucial in our industry: the strategic mind of a business-focused marketing professional and the ability to understand people at all levels and motivate them to push for greatness. In terms of faultless, on-time delivery of any client brief she raises the bar for the agency. She is quickly becoming an invaluable leader – mentoring those beneath her and taking personal pride in their development and success.
Bio
Carrera is an account director with experience in the destination marketing, banking and FMCG sectors, managing strategic, 360 campaigns. Since moving to the UAE in 2016, Carrera has worked with clients such as Pepsi Co, Wego, Nespresso, Jumeirah, Mobily, NEOM and Mashreq Bank.
Guiding principles
I love to work collaboratively and I’m not afraid to delegate; I put trust and faith in the expertise of my colleagues and, with strong leadership, I believe that’s how great work is born. We can’t all be head chef, but we all have an important role to play.
How has Covid changed your job?
Many of my clients are based outside of Dubai, however, the new normality of Zoom use means that I actually have more access to them. Turnaround on feedback has become quicker, relationships become stronger because they can see my face…and they get to say hello to my puppy.
Side hustle
Travel planning (for myself or friends) is my passion. Each trip is deeply researched and carefully organized with the level of detail that only an account director could prepare. The final product is beautifully packaged in a keynote presentation. I call it organized fun. Not sure anyone else would agree.
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