Campaign’s Creative Faces to Watch 2021 – Annie Roberts, Account Manager, Jack Morton Worldwide
Age: 25
Nominated by Rebecca Amey, Managing Director MENA, SVP, Jack Morton Worldwide
The inner steel, drive and desire for continual learning and growth are a joy to see and experience in such a young cool cat. Underestimate her at your peril.
Annie started as an intern and now leads our intern programme, restructing and reshaping it annually to ensure fair success opportunities for all who apply, with an increased emphasis on DEI targeting.
Annie isn’t afraid to challenge the status quo, regardless of rank. I love her spirit, energy and enthusiasm.
Bio
Annie joined Jack Dubai as an intern in 2016 and has honed her skills in client relationship management, content creation, communications planning, creative strategy and business development for key projects/clients.
Working across diverse accounts including Expo 2020 Dubai, ENOC, Crown Prince Court Abu Dhabi, Tommy Jeans, Uber and Tecom Group.
Key in business development and pitch activity. Leading marcomms and brand for Jack MENAT.
Project highlights include curating and managing content across experience design and comms touchpoint mapping for Countdown to Zero: Defeating Disease – an immersive temporary exhibition in the UAE, commissioned by The Crown Prince Court Abu Dhabi.
Guiding principles
Annie is 100 per cent Jack – a shining example of our agency values on a global and local scale, living and breathing passion, agility and respect.
Creatively drives projects/pitches, ensuring experiences are grounded in sound creative strategy whilst flawlessly executed. Brings out the best in teams creating a fun and inclusive dynamic.
How has Covid changed your job?
Covid has hit our industry hard – in my case, the biggest change has been shifting from live events to virtual and striving to capture the same level of engagement and interactivity with an audience through a screen, as you would experience during a live event.
Side hustle
I’m an event professional by day, party planner by night – not officially, but I love going OTT for all occasions; whether it’s a birthday party (I’ve had ‘clients’ as young as 1), a DIY paint night, or a standard after-work social, I’m ready to get stuck in!
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