Campaign’s Creative Faces to Watch 2020 – Charli Ball, Managing director, JWI DXB

Charli Ball, Managing director, JWI DXB

Age: 29

Natasha Kadoura, senior account manager, JWI DXB: Charli is a true leader, ambitious yet thoughtful, who has grown JWI DXB from the ground up with passion for the industry, drive to succeed and genuine care for her clients and team. She has built a reputable portfolio of clients in just five years because of exceptional work, but also based on the personality of the agency, which she shaped to be imaginative, collaborative and trustworthy. Charli puts her whole heart into everything she does – she is a mentor to team members, a collaborative partner to clients and a creative thinker with a bright future in the industry.

Career highlights

With just a few years of experience, I moved to Dubai on my own to set up JWI DXB at 24. A new role in a new region – I arrived during a downturn, having to build an agency from scratch. I drew on my experience with our UK team and seized every opportunity to learn, managing to build an agency I’m really proud of. I love growing our diverse team, creating our thriving company culture and solidifying our reputation. We’re proud to be working with clients from when we started, like Sony, as well as continuously winning new ones such as Procter & Gamble.

Guiding principles

Believe in the power of people. It’s what makes us unique in a transient environment. My CEO, John Wilford, taught me the importance of treating clients like family.

Dream job

Honestly, this is my dream job. I am fortunate because I’ve been able to shape this role for myself and carve my own path. I hope to continue growing the business and empowering other female leaders to find, or even create, their dream roles.

Side hustle

Treating myself. Does that count?! Agency life is rewarding but hard work so I am a big believer in making time to find balance. I am passionate about self-care and personal growth, making time to work out and have fun so I can be the best ‘me’ for my team.


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