Tickets are now on sale for the Campaign Breakfast Briefing: Ramadan Advertising and the Year Ahead for Media and Marketing.
Join us on Friday, 7 February at the Grand Plaza Movenpick, Dubai Media City at 8 a.m. for a morning packed with strategic conversations from the region’s top brand marketers.
Panels will feature speakers from DCT Abu Dhabi, Mashreq, Mars, Aramex, Al Futtaim Automotive, New Balance, and more.
At this Campaign Breakfast Briefing, industry leaders will discuss riveting ideas and strategies around advertising during the Holy Month of Ramadan. The event will also address strategies and trends in place for the year ahead in media and marketing, covering everything from new technologies to creative strategies.
The half-day event is also a great opportunity to network and connect with industry professionals, breaking barriers and nurturing face-to-face connections with peers. Tickets are currently on sale and are limited in availability.
Don’t miss out, grab your tickets to the Campaign Breakfast Briefing: Ramadan Advertising & The Year Ahead for Media and Marketing now.
When: 7/02/2025 8:00 am
Where: Grand Plaza Mövenpick, Media City (Google map link)
THE AGENDA
8:00am: Registration & Breakfast
9:00am: Welcome Address by Nadeem Quraishi, Publisher, Campaign Middle East
9:05am: Chair’s Opening Remarks by Anup Oommen, Editor, Campaign Middle East
9:15am: Keynote presentation: Hyper-personalisation: Moving from the ‘why’ to the ‘how’
Speaker: Gosia Wajchert, Managing Director, MEA, Criteo
The age of discussing whether or not hyper-personalisation will define the present and future of marketing is gone. The age of figuring out how to do it best has come. Marketers have begun discussing the best ways to effectively leverage consented (opt-in) first-party data to curate hyper-personalised content for hyper-targeted audiences in a privacy-safe manner. This keynote aims to uncover the ‘how’.
9:30am: Panel 1: Localisation: From preaching to living for Ramadan and beyond
Moderator: Anup Oommen, Editor, Campaign Middle East
Speakers: Ana Elisa Seixas, Head of Marketing, New Balance Middle East, Africa & India
Hicham Fakhoury, Content Solutions Lead at MMS.
Mahmoud Maghraby, Media Director | MEA + Global Emerging Markets, Mars
Suad Merchant, Head of Brand & Corporate Communications, Mashreq
Over the past few years, the concept of localisation within the advertising industry has often been misconstrued as ‘tailoring’ or ‘translating’ global narratives or regional storytelling into local parlance. Leaders within the brand and marketing industry are now calling for marketers and agency leaders to truly ‘live local’ by making the effort to understand local dialects and experience local cultures and traditions in order to build meaningful connections and communities with key audiences. This panel will explore how content solutions can evolve to cater to the communities within the region in ways that best represent them.
10:00am: Panel 2: How communications and creative storytelling around Ramadan has changed
Moderator: Rasha El-Ghoussaini, Head of Agency – Snap Inc. MENA
Speakers: Ghadeer Khub, Director of the Creative & Production Department, DCT Abu Dhabi
Roxane Magbanua, General Manager – Marketing, Al-Futtaim Automotive
Stanislas Brunais, Marketing Director, Ounass
The way we design and execute campaigns that speak to several different generations at once has changed. Marketing meaningful messages for Ramadan – in line with brand values and beliefs – has gone far beyond the ‘one-size-fits-all’ stereotypical artwork and copy to become more relatable, experiential and authentic. The panel will discuss how the values of transparency, honesty and inclusivity have begun to reflect the diverse perspectives and experiences that people have around Ramadan and how brands can connect with them during the Holy Month.
10:30am: Panel 3: Purpose-driven marketing: A powerful tool left rusting in the cabinet?
Moderator: Fadi Khater, Managing Partner, Netizency
Speakers: Shahir Sirry, Global Creative Director, Aramex
Siddarth Sivaprakash, Head of Brand & Marketing, Home Centre, Landmark Group
Taniya Chandra, Head of Marketing and Communications, Mercedes-Benz Middle East
The world is increasingly moving from a generation of ‘talkers’ to a generation of ‘doers’ with scores of consumers in the Middle East not only becoming increasingly vocal about their thoughts about brand values and brand purpose, but are also willing to actively boycott brands that they once loved. As marketers embrace transformative storytelling and attempt to build long-lasting emotional connections with their consumers, has the time come to also shape social responsibility and drive meaningful change?
11:00am: Closing comments by Anup Oommen, Editor, Campaign Middle East
11:05am: Networking session
