Campaign’s next Online Briefing takes on a giant: television advertising. Until the advent of digital it formed the undisputed elder statesman of regional marketing communications. Now smart thinking and new technologies have taught this old medium some fresh tricks. At the free-to-attend virtual event, two panels of experts analyse the growth from yesterday’s to today’s best practices in television advertising and chart that trajectory into the future.
2:00 – 2:45 pm – Panel 1: Getting results
Remember aerials? Remember cable? Satellite dishes? DVDs and VHS and Betamax? Today you are as likely to watch television using an OTT (over-the-top) or VOD (video on demand) service as through tradi
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