Campaign, owned by parent company Haymarket Media Group, has announced its entrance into the German, Austrian and Swiss (DACH region) markets, in a licence partnership with media specialist publisher, Oberauer.
Campaign’s entry into DACH is the latest step in its broader global expansion plans for the brand, and follows the world’s leading business advertising and media brand’s entrance into the Canadian market in February, with its acquisition of Toronto-based advertising title, The Message.
The new Campaign site benefits from a sharp new look and cutting-edge functionality, including innovative data-led reporting, that is gradually being rolled out across all our sites worldwide.
Kevin Costello, Global Chief Executive at Haymarket Media Group, said: “When we partnered with Oberauer to launch Campaign Germany, we were thrilled to enter a market brimming with opportunities. Germany’s dynamic advertising landscape and innovative creative industries align perfectly with Campaign’s mission to celebrate and support excellence in marketing and communications.
“Launching officially in the DACH region today marks a significant step in our global expansion, reflecting the importance of Germany’s advertising sector to our growth plans, and I am eager to see how Campaign will engage and inspire both established and emerging audiences in this thriving market.”
Campaign’s entrance into Germany, Austria and Switzerland adds to its existing presence in nine other markets, with dedicated sites already serving the UK, US, Canada, Asia Pacific, China, Japan, Middle East, India and Turkey. The brand also plans to launch in Indonesia before the end of the year.
With Campaign‘s events being renowned in their respective markets, plans for a German language version of Agency of the Year are underway, with more to come in the region, including Campaign Big.
Jess MacDermot, Global Portfolio Director for Haymarket Business Media (HBM), leads on Campaign’s global expansion plans.
Speaking about the launch, MacDermot said: “Campaign helps agencies, brands, and media owners worldwide grow their businesses and celebrate their creativity. We are delighted to be expanding into the DACH market – the largest combined advertising market in mainland Europe – as its presence is invaluable and is hugely influential. We look forward to collaborating with agencies and brands of all sizes and helping them achieve new heights.”
The first hires for Campaign Germany’s editorial team are a dynamic trio of professionals who will spearhead the brand’s presence in the German market.
The Editor-in-Chief is Bärbel Egli-Unckrich, a prominent figure in the German creative and advertising industry. With over two decades of experience, Egli-Unckrich began her career at HORIZONT and has since held prominent roles including Managing Editor, Creation, author, moderator, consultant, and ghostwriter for various industries.
Joining her as Deputy Editor-in-Chief is Nina Kirst, who brings a wealth of experience from her tenure at PAGE, a respected German magazine for design, communication, and digital industries. David Wöllenstein, who will join as Editor in January, will focus on engaging young audiences and driving social media strategies.
Egli-Unckrich said: “We are very excited to finally be launching Campaign Germany. In the past weeks, we have been in close contact with the German creative and advertising industry and have some exciting exclusive content coming soon. We don’t just want to focus on local stories, but also specifically promote international exchange – true to the motto: We bring German advertising to the world and the most exciting trends from around the world to Germany.”
Oberauer concluded: “With Campaign Germany, we will become even more involved in the field of advertising and marketing. In Haymarket, we have found an ideal partner who offers an international view of this exciting industry and at the same time gives the German-speaking scene international visibility”
The Campaign site in DACH replicates the paid for content strategy of its other regional sites with full access to all its content available on single subscription and corporate licence.
This article was first published on Campaign UK.
