Degree: MA in advertising and design, University of Leeds, UK
Position: Junior executive, digital planning, PHD
As the lines between offline and online continue to blur, we will witness a data-driven programmatic approach being applied to traditional media as well as digital, starting on an experimental basis.
With TV, for instance, instead of buying spots on select channels at times you think a particular audience will most likely be tuned in, you will begin buying against an audience group, based on their demographics, interests or other relevant parameters. As a result, ads will show up dynamically across a number of channels, during programming that is relevant to the precise target au
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:PHD
