Campaign Global Agency of the Year Awards 2022: winners revealed
Full details of all the winners are now available, including the coveted Creative Agency of the Year and Networks of the Year prizes.
New Zealand’s Special scooped the headline Creative Agency of the Year prize, beating hot competition from two Australian shops; Thinkerbell and Howatson+Company.
The UK’s Pablo was triumphant as Creative Independent Agency, having fought off New Zealand’s Special for this indie agency award.
WPP’s Wunderman Thompson scooped three awards: Integrated Agency Global Network and Corporate Communications/Marketing Team of the Year, while Agency Leader was awarded to Mel Edwards, WT’s global chief executive officer.
The Middle East and Africa Best Network was Impact BBDO, with TBWA/Worldwide taking Silver, PR agency ASDA’A BCW winning Bronze.
ASDA’A was also shortlisted under the PR agency category. Both the agencies also were shortlisted under the people and team categories.
Media Planning Leader was awarded to Emma Withington, managing partner, head of planning, Manning Gottlieb OMD, UK, earning this title for a second consecutive year.
Further individual accolades went to Kit Altin, The Gate London’s chief strategy officer for Strategic Planning Leader, İlkay Gürpınar, TBWA\Instabul’s chief creative officer for Creative Leader, and Philip Heimann, Ogilvy New York’s global chief growth & marketing officer, who was named Agency Growth Leader.
Ogilvy also scooped Creative Agency Global Network, beating TBWA\Worldwide and VMLY&R to the title.
Australia’s Initiative walked off with the Media Agency of the Year, while Media Global Network was won by UM in the US.
Amplify claimed both Brand Experience Agency, having pipped US experiential giants First, Jack Morton Worldwide, and Momentum Worldwide to the post, and Independent Brand Experience Agency, having beaten the UK’s Imagination.
New Business Development Team of the Year/Person of the Year went to the UK’s PHD Worldwide, while Talent Management Person/Team of the Year was claimed by IdeasXMachina Philippines, part of the Hakuhodo Group.
Campaign awarded The Philippines’ TBWA\ Santiago Mangada Puno Integrated Marketing Agency of the Year, which had fought off the UK’s The&Partnership and VCCP for the title.
Oliver’s U-Studio (for Unilever) celebrates its third consecutive year as the gold winner for Campaign’s In-House Agency, while Oliver also took the prize for Customer Engagement Agency.
Gideon Spanier, UK editor-in-chief at Campaign, said: “Campaign’s global Agency of the Year Awards shine a light on the most creative and commercially successful agencies around the world – regardless of size – and the talented individuals working within them.
Winners are chosen by a select group of marketers, the people in a position to hire shops and authorise budgets.
It’s truly a triumph to win one of these awards, which celebrate industry-leading business and executives working across four continents, from established names to the new generation of businesses and talent.”
Now in their fourth year, the global awards are judged by a panel of global and regional chief marketing officers, with the process audited by PwC.
For 2022, the awards are sponsored by R3, agency performance and marketing effectiveness trackers.