36 Superbrands recognised at gala tribute event

Superbrands, the independent authority and arbiter of branding, recognised and honoured thirty-six leading brands from the UAE who were awarded Superbrands status at the 18th annual Superbrands tribute event, which was held at the Grand Hyatt hotel in Dubai.

Dubbed the ‘Oscars of Branding’, winning this accolade is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status. Superbrands were voted not only by the brand council but also by online voting, which has expanded the voting base to almost 2,000 senior managers and marketing professionals.

The 2022 Superbrands book was unveiled at the event, too, a coffee table book which includes a two-page profile of each Superbrand tracing the foundation and development of the brand, and a ‘Things You Didn’t Know section’ highlighting interesting facts about the brand and its unique achievements.

“Businesses are constantly vying for consumer loyalty and awareness, competing within crowded markets, and in the age of intensified digital communication, truly connecting with consumers is crucial to success. Customers have a plethora of options, but ultimately, they only open their wallets for the companies they genuinely adore, identify with, and believe have their best interests in mind,” said Mr. Mike English, director, Superbrands Middle East.

“In today’s fiercely competitive and digitally connected world, it is essential for brands to forge an emotional bond with consumers in order to earn their trust, and secure mindshare. One thing all Superbrands have in common is that their approach is customer-driven while remaining business-oriented, becoming friends of their customers. This has led to deeper interactions and meaningful relationships between brands and consumers.”

“A strong brand must engage with its customers, foster a sense of ownership in its brand among consumers, and inspire trust. Above all, it must always deliver on its promises. Receiving a place on the Superbrands list is both a prestigious honor and a challenge, because all these requirements must be met,” added Mr. English.

With over 2,000 leading brands in the UAE vying for the coveted Superbrands title, only thirty-six scored more than 80 per cent of the total possible marks and were declared Superbrands by the Brand Council.

Complete list of 2022 UAE Superbrands

1      ADNOC

2      AJMS Global

3      Al Fardan Exchange

4      Al Rawdah

5      Al Rostamani Group

6      Alpen Capital

7      Aster DM Healthcare

8      aswaaq

9      Benchmark Foods

10    Betadine

11    Blue Ocean Management Training & Consultancy

12    Design Concepts

13    Desilicious

14    Dubai Duty Free

15    Dubai First

16    Fakeeh University Hospital

17    Foodco


19    Hamriyah Free Zone Authority

20    Hayatna

21    Kreston Menon

22    Lulu International Exchange

23    MCA Auditing

24    MCI Middle East

25    Mediclinic

26    Nando’s

27    Nikai

28    Nutridor

29    Rainbow Milk

30    RAK Hospital

31    Rheem

32    Ring


34    Sanford

35    Tabasco

36    WAHL


  • Mike English, Director, Superbrands Middle East & North Africa
  • Colm McLoughlin, Executive Vice Chairman & CEO, Dubai Duty Free
  • John Brash, Founder & CEO, Brash Brands
  • Ram Buxani, Chairman ITL Cosmos Group
  • E. Saud Salim Al Mazrouei, Director of the Hamriyah Free Zone Authority and the Sharjah Airport International Free Zone Authority
  • Mishal Kanoo, Chairman Kanoo Group, UAE and Oman
  • Raju Menon, Chairman and Managing Partner, Kreston Menon
  • John Deykin, Branding Expert
  • Alisha Moopen, Deputy Managing Director, Aster DM Healthcare
  • Rohit Walia, Executive Chairman and CEO, Alpen Capital ME Limited
  • Niranjan Gidwani, Consultant Director Charter Member – TIE Dubai
  • Raza Siddiqui, Executive Director, RAK Hospital and Chief Executive Officer, Arabian Healthcare Group
  • Paras Shahdadpuri, Chairman, NIKAI Group of Companies