We’re back with the last Campaign’s Breakfast Briefing before we break for summer, the Future is Now 2023.
Campaign Middle East’s Breakfast Briefing will bring experts, ideas and the industry together. Join us for a morning of insights, exposition and market intelligence at 8:00 am at the Grand Movenpick Plaza, Media City on 16 June, 2023
Where Industry experts will come together to look into the future of marketing from latest trends like AI, metaverse and NFTs to tapping into old mediums with a new outlook such as gaming.
Where panels will look at how to reimagine and navigate the digital future of advertising.
There will be insights, opinion and debate on how brands and advertisers can tap into the potential of the futuristic now for greater brand successes.
The will be breakfast and there will be opportunities to network with diverse creatives, brands and agencies.
The event will consist of two panels and one keynote.
Keynote presentation: Role of AI in Digital Marketing by Neel Pandya, CEO – EMEA & JAPAC, Pixis.
Panel 1 Topic: Gaming! The next frontier for brands
Join us for a panel discussion centered around the exciting realm of gaming, where we will delve into the plethora of opportunities for brands to establish meaningful connections with a captive audience. Our esteemed panelists will navigate crucial subjects including the attention economy, uncovering the vast creative potential for brands within gaming, and imparting valuable insights on crafting a well-defined gaming strategy. Don’t miss this informative session as we unravel the dynamic world of gaming and unlock its untapped potential for your brand’s success.
Speakers:
Moderator: Nabil Moutran, Founder and CEO, Division
Hanting Zhu, Gaming, Esports & Web3 Lead, Publicis Groupe
Hiba El Deek, Audience and Data Strategy Manager, Beiersdorf
Collin Bradley Allin, Oakley META Sports Channel Head and GCC BBM, Essilor Luxottica
John Lacey, Country Manager, Level Infinite MENA, Tencent Games Global
10:15am: Panel 2 Topic: The Future of Advertising
We take a look at how technology is changing the way brands advertise online and offline. From the power of generative AI such as ChatGPT to the expanding metaverse, it is a fast-paced world. Join this panel to see how top brands and agencies are adapting the latest technologies in the field of marketing and advertising.
Speakers:
Moderator: Jon Maloy, Co Founder & CCO, Bureau Béatrice
Mai Cheblak, Head of Corporate Marketing, Events & Sponsorships, Emirates NBD
More Speakers TBC.
