As the marketing calendar flips toward a new year, Ramadan is quickly approaching on the horizon—not just as a holy month of reflection, but as a critical time for advertisers and marketers alike.
For brands and agencies navigating the lead up to the season, Campaign Middle East’s upcoming Breakfast Briefing is a must-attend event, offering fresh insights and actionable strategies for not just the holy month, but also the year ahead.
Previous editions of this event have witnessed esteemed speakers from brands like Emirates NBD, L’Oréal Middle East, Lotus Cars, Lego MEA and more.
The Campaign Breakfast Briefing: Ramadan Advertising and the Year Ahead for Media and Marketing 2025 promises to unpack the most pressing issues facing the media and marketing industry today, with a sharp focus on the evolving dynamics of Ramadan advertising. Featuring a dynamic lineup of thought leaders, the briefing will explore the intersection of creativity, technology, and purpose-driven campaigns.
The first Campaign Breakfast Briefing of 2025 will not only open avenues to actionable insights, but will also bring together compelling subject matter experts who will share relevant expertise on topics such as marketing in the age of AI, influencers and user-generated content. While customer experience (CX) optimisation and hyper-personalisation remain part of ongoing discussions, this month also brings back conversations around purpose-driven marketing: creating content and creatives that matter.
The event will feature keynote presentations, real-life case studies and engaging panel discussions. Let’s start the New Year the right way: collaborating, connecting and creating together. To view the event’s agenda, click here.
When: 7/02/2025 8:00 am
Where: TBC
