This film was another collaboration between Camouflage Productions and FP7 McCann. It celebrates the spirit of togetherness in a narrative that transitions through different generations in various situations.
It takes the viewer through different situations where each set up reflects a certain trend of a modern Saudi family life, with the events of each situation threaded across the film with the constant presence of the product.
While the product features prominently throughout, it does not overtake the events and the colourful aesthetic of the film, which transitions the audience from one space to the other seamlessly and simply within the narrative.
Credits:
Production House: Camouflage Productions
Executive Producer: Dania Salha Quaglio
Producer: Maya Abdou
Director: Jesse James McElroy
Director of Photography: Mila Shamraeva
Agency: FP7
Creative Team:
Creative Director: Choi Co
Associate Creative Director: Vaibhava Bhatnagar
Sr. Art Director: Francesco Negri
Arabic Copywriter: Shaza Youssef
Graphic Designer: Lijo Mathew Pattathuparambil
Senior Retoucher: Amit Borawake
Account Management Team
Group Account Director: Sana Omran
Account Director: Amr Lotfy
Sr. Account Manager: Asma Zaghdoud
Sr. Account Executive: Maryam Aqueel
Account Executive: Giorgio Balaa
Agency Production Team:
Agency Executive Producer: Amin Soltani
Head of Post Production: Lina Nasr
Agency Producer: Chrystel Abdel Sater
Post Producer: Sanya Sequeira
