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Calling all riders of the unknown

Ramsey Naja is chief creative officer, JWT MEA

“I was told once that people could be divided into two types: farmers and hunters. It’s a nice, neat way of cataloging people without getting all worked up about politically correct notions of gender, race, religion or ability to tell a canapé from a sofa. Farmers sit and wait for the rain to fall; hunters go out looking for prey. On reflection, and considering the readership of this esteemed publication, it would be more appropriate to describe them as Markzuckerbergers and Stevejobbers.

Markzuckerbergers, you see, are closely related to that old tribe of sheep-brained people called Billgaters. They share with them the DNA of people wh


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1 Comment

  • It seems humanity is producing ever fewer genius visionaries. I wonder why.

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