After the resounding success of last year’s Saudi Report 2021, Campaign Middle East announces publication of its 2nd annual Saudi Report 2022, a supplement dedicated to the media, marketing and advertising scene in Saudi Arabia. Please find here the link to last year’s edition.
The social and political changes in the kingdom, as well as specific initiatives are spurring a rapid evolution of the media, marketing and communications industry in the Kingdom. In 2016 the General Entertainment Authority was established. It is responsible for bringing in non-religious tourism, opening cinemas, sporting events and concerts among other economic drivers that would have been unthinkable only a fe
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