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Bureau Béatrice launches new show division

The expansion of its creative tech team has allowed the company to develop programmes for live content generation

Bureau Béatrice, the luxury creative tech company, has launched a new ‘Show Division’. 

The agency is boosting the experiential landscape with its creative concepts that are brought to life through large-scale shows. 

It is founded by two creatives Kevin Alderweireldt, CEO and Jon S Maloy, Chief Creative Officer. 

The expansion of its creative technology team has allowed the company to develop programmes for live content generation and pushing the boundaries of experiential marketing.

The new division allows the business to take its offering for clients one step further, into physical events and shows.

The most recent example of its division can be seen in the curr


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