The most expensive thing in the world is trust – it can take years to earn, and just seconds to lose, and forever to repair. In fact, any long-lasting relationship must begin with trust – if there is no trust, there is no relationship that can stand up to time and adversity. The same stands true for brands and advertising. Trust must be established between shopper and brand to get a curious buyer to take the leap, engage and then purchase you. If their experience is positive, a relationship is formed, and trust will build.
So often marketers are seeking new ways to grab consumer attention and start building that relationship. How can this be done? With all the fragmentation, noise and j
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
