Communications agency Brazen MENA has announced a slew of account wins, strengthening its lifestyle brands-focused portfolio with the addition of clients from across the luxury, hospitality, FMCG and consumer tech industries.
Adding to the hospitality segment in its portfolio, Brazen MENA has been chosen by all-inclusive resort S/O Ras Al Khaimah to act as its communications partner.
In the FMCG category, the agency will assist in the expansion of Oodles of Doodles, a flavoured-water brand designed by children. The agency’s responsibilities will include leading the brand’s public relations and influencer strategy in order to strengthen the new brand’s presence in the region.
The agency continues to strengthen its F&B portfolio. Al Safadi Hospitality picked Brazen to take charge of the brand’s newly formed hospitality umbrella. The scope of work spans full communications for the newly formed umbrella, the expansion of its concepts, including Oventine and Table 25, and the flagship Al Safadi restaurant brand across the UAE.
