Meredith Carson calls her new company ‘story hackers and growth hackers’. She tells Austyn Allison what that means.
If you have been involved in Dubai’s media industry over the past 10 years, you are likely to recognise Meredith Carson from her time as group director of content at Omnicom Media Group. She was also head of digital at Action Global Communications in the UAE. And has held a variety of communication jobs in Australia, from radio to client-side marketing.
You might also have come across AJ Management Consulting, a tech-focused consultancy based in the US, which also has operations in Dubai. Both Carson and AJ are digital to the core, and the two have now come together to
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