In the rapidly-evolving world of digital media, predicting where the dirhams and dollars will flow in 2024 is like trying to forecast the weather in the desert. One moment it’s calm; the next, you’re in the middle of a sandstorm of technological advancements and shifting consumer trends.
As the CEO of Ad Scholars, I’ve had a front-row seat to the whirlwind of changes, especially in the dynamic GCC and MENA markets.
Ad Tech innovations in 2024 are increasingly focused on enhancing user privacy, leveraging innovative technologies, and establishing authentic connections between brands and consumers. Here are several key technological advancements and strategic approaches that advertisers are
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