At Campaign Middle East, we have a new feature called Brand Focus which showcases companies we think are doing great things with their marketing and advertising campaigns.
Founded in 1931 by Ferdinand Porsche, an Austrian automotive engineer, Porsche is renowned for high-performance sports cars, SUVs and sedans.
One of Porsche’s early significant projects was the design of the Volkswagen Beetle, commissioned by the German government in the 1930s. The Beetle, or ‘Volkswagen Type 1,’ became one of the most iconic cars in automotive history and laid the groundwork for Porsche’s engineering expertise.
The story of Porsche is one of constant evolution. Since the last nineties, new
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