You may have seen The Gentlemen series on Netflix created by Guy Ritchie. You may also have seen the brand collaboration it did with UAE-based AVANTCHA Tea.
Campaign Middle East sat down with its co-founder and managing partner Marina Rabei, over tea of course.
The tea collection includes two distinct blends, designed to represent two of the main characters in the series.
Majestic Earl Grey, represents Eddie, who is played by Theo James. The second blend is the Chocolate Chilli, which represents the character Freddy, played by Daniel Ings.
Who came up with the idea? You or Netflix?
Netflix approached our UK office regarding the series. They were looking for a tea brand that would fit t
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