BPG Cohn & Wolfe has been appointed as the first Middle East region public relations agency for Guinness World Records, following a competitive three-way pitch against M&C Saatchi and Fleishman Hillard
The account covers the Middle East with a special emphasis on the United Arab Emirates and Saudi Arabia markets.
BPG Cohn & Wolfe’s role includes increasing brand awareness among Guinness World Records’ primary consumer audience of children, families and young adults through a creative strategy that encourages local record-breaking achievements of individuals. The agency will also be involved with Guinness World Records’ annual book launch campaign and promotion of the company�
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