BPG bets big on talent with upskilling initiative and elite mentorship programme

BPG’s strengthens its culture of lifelong learning with a new upskilling initiative and scholarships for employees, in partnership with global edtech leader upGrad.

Omnichannel MarCom agency BPG (formerly known as Bates PanGulf), a part of the WPP network, is prioritising talent upskilling for Q4 2021. Following an upward growth trajectory, BPG is closing out the year with significant investments in its multidimensional talent pool. In collaboration with global ed-tech leader upGrad, BPG is offering all employees access to relevant higher learning programs from some of the world’s most renowned universities. Select candidates will be supported on their learning journey with scholarships from BPG as well.

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Team BPG will join more than a million professionals around the world who have benefited from upGrad programs from world-class universities such as The Wharton School of the University of Pennsylvania, Deakin Business School, Liverpool Business School, Michigan State University, IIT- Delhi, MICA – India, Indian Institute of Management – Kozhikode and Swiss School of Business and Management. Meanwhile, senior teams at BPG recently completed rigorous 16-week training to build hard and soft skills to better serve future business priorities.

Avi Bhojani, Group CEO, BPG said: “Our culture has always been of lifelong learning, growth and being agents of change. We are focused on upskilling our talent, helping them succeed, and accelerating their careers. We want to create value for clients and our communities, going beyond the traditional into the digitally-led ‘new normal’. Along the way, we hope to grow, learn and create something remarkable together.”

This people-first mindset isn’t new for the 40-year-old, Dubai-born agency. Every year, hundreds of fresh graduates from across the MENA region apply to be a part of WhatNext, BPG’s elite and intense training program to nurture MarCom talent. Only a handful make the cut. BPG’s 2021 batch of diverse and talented WhatNexters hail from the American University of Sharjah, University of Wollongong, American University of Cairo and the Lebanese American University.

With onboarding commencing from Sunday, October 3, 2021, the WhatNexters will receive in-house training and mentoring from senior managers and guest speakers comprising BPG clients, business associates and former BPGites, as well as exposure across BPG’s various functions. They will then be offered executive roles. BPG was one of the first major agencies in the MENA region to create a mentoring program for university students interested in MarCom careers.