MarCom agency BPG (formerly known as Bates PanGulf), a part of the WPP network, has expanded its leadership team with the appointment of Mark Soufiar as Senior Vice President and Chief Media Officer.
Mark will lead the team in producing cutting edge marketing and media solutions for a portfolio of industry-disrupting clients. With more than 18 years of experience in media and digital marketing, Mark has worked in senior leadership roles at Omnicom Media Group, serving as a business unit director at OMD Dubai, setting up OMD Qatar in 2015, taking on the role of General Manager across the Lower Gulf region and heading marketing communications for Al Futtaim Motors Toyota. He has contributed to the success of some of the region’s most high-profile brands across various industries, orchestrating campaigns and partnerships across the MENA region.
Mark Soufiar said: “At BPG, we believe every challenge contains the seeds of opportunity. Our mission is to stay empathetic, agile and responsive amidst an evolving media landscape, where clients’ business needs are continually evolving. We are well placed to do this, thanks to BPG’s integrated structure that is free of silos. In my role, I look forward to bolstering BPG’s digital fluency, multichannel integration and steering some incredible talent, so we can keep delivering innovative and forward thinking solutions.”
