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FeaturedOpinion

Borderless Kingdom: Saudi Arabia is changing the communication narrative

Image Credit:Leo Burnett
Saudi Arabia is becoming a powerhouse in economic growth and development, investment opportunities and futuristic giga-projects that aim to advance humanity. Post-pandemic, the Kingdom’s story became a headline topic on almost every news front-page. Young Saudi talent is making ripples across sectors regionally and beyond, driven by the momentum of Vision 2023. This major leap is a testament to the country’s relentless vision and ambitious goals.
The story gets even more interesting when we look at the narrative and the way Saudi Arabia is sharing its story with the world. Saudi is not only marking


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